Starbucks' line of "Ready to Drink" products contain the same quality and taste that you would expect from a beverage in their café. To help prove this to consumers, we brought the essence of Starbucks to retail through our distinct "café experience."
From premium wood treatments to actual barista training, each piece of this experience was carefully crafted to embody the premium nature of the established Starbucks brand. Stepping inside our café experience immediately transported the consumer to the feeling they get when stepping into a proper Starbucks location. The activation was massive, launching in more than 250 locations and distributing more than 700,000 samples.
Prove to customers that Starbucks' "Ready to Drink" products contain the same quality and taste that you would expect from a beverage in their café.
- Launch RTD at retail
- Recreate the café experience in market
- Drive purchase