MetLife

Connecting customers with healthful solutions

MetLife knew they had a wealth of potential customers at local corporations. They also believed that creating an experience was the best way to reach them, but recognized that this would be a challenge if it required people to leave work.

Our solution was to develop an on-site "Auto Safety, Inspection, & Repair" event series. Here, people could have their windshield repaired by Safelite Autoglass, get a 30-Point Car Safety Check by Goodyear & Safe Kids, and participate in many other repair, maintenance, and safety activities.

Challenge

MetLife believed that creating an experience was the best way to reach them, but recognized that this would be a challenge if it required people to leave work

Solution

  • Connect & interact with corporate customers at their facility
  • Promote new MetLife policy and programs to customers
  • Build a program that works at any location: companies, universities, public events etc.
  • Drive consumers to educate themselves on safety and experience the New MetLife Safety & Wellness products

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